The Shopping Revolution : How Successful Retailers Win Customers in an Era of Endless Disruption

The Shopping Revolution : How Successful Retailers Win Customers in an Era of Endless Disruption

Description

SILVER WINNER, IBPA BENJAMIN FRANKLIN AWARDS & FINALIST, 2018 FOREWORD INDIES BOOK OF THE YEAR

Featured in The New York Times, Bloomberg, and Vox, The Shopping Revolution offers a "brilliant analysis of the disruptive effect that Amazon is having on the retail industry and how stores can fight back in order to survive," according to Forbes' Walter Loeb.

Amazon disrupts everything it touches and upends any market it enters. In the era of its game-changing dominance, how can any company compete?

We are just witnessing the start of the radical changes in retail that will revolutionize shopping in every way. As Amazon and other disruptors continue to offer ever-greater value, customers' expectations will continue to ratchet up, making winning (and keeping) those customers all the more challenging. For some retailers, the changes will push customers permanently out of their reach--and their companies out of business.

In The Shopping Revolution, Barbara E. Kahn, a foremost retail expert and professor at The Wharton School, examines the companies that have been most successful during this wave of change, and offers fresh insights into what we can learn from their ascendance.

Kahn, also the author of Global Brand Power: Leveraging Branding for Long-Term Growth, examines: How did Amazon become the retailer of choice for a large portion of the US population, and how can other companies work with them or compete with them?How did Walmart beat out other grocers in the late 1990s to become the leader in food retailing, and how must they pivot to hold their leadership position today?How did Warby Parker make a dent in the once-untouchable Luxottica's lucrative eyewear business, and what can that tell start-ups about how to unseat a Goliath?How did Sephora draw customers away from once-dominant department stores to become the go-to retailers for beauty products, and what can retailers learn from their success?How are luxury and fast-fashion retailers competing in the ever-changing, fickle world of fashion?
Building on these insights, Kahn offers a framework that any company can use to create a competitive strategy to survive and thrive in today's--and tomorrow's--retail environment.

"A brisk and thought-provoking anatomy of shopping in the 21st century."
--Kirkus Reviews

"A must-read for anyone who aspires to reach customers today--and tomorrow."
--Marc Lore, CEO, Walmart eCommerce US

"A masterful storyteller, Barbara Kahn expertly unpacks the strategies of today's seemingly unbeatable retailers. An indispensable guide for anyone who has a product to sell."
--Stuart Weitzman, Founder, Stuart Weitzman LLC

Similar Books

ISBN 10: 0749483474
ISBN 13: 9780749483470

28 Oct 2018
Jan-Benedict Steenkamp

ISBN 10: 1927958814
ISBN 13: 9781927958810

27 Apr 2017
Doug Stephens

ISBN 10: 1945847034
ISBN 13: 9781945847035

22 May 2018
Lionel Binnie

ISBN 10: 1613630263
ISBN 13: 9781613630266

05 Mar 2013
Barbara E. Kahn

ISBN 10: 1936572591
ISBN 13: 9781936572595

15 Jan 2019
Alexander Chernev

ISBN 10: 1633697002
ISBN 13: 9781633697003

21 May 2019
Nickolaj Siggelkow

ISBN 10: 1780676875
ISBN 13: 9781780676876

16 Feb 2016
Tony Morgan

ISBN 10: 1416595244
ISBN 13: 9781416595243

30 Dec 2008
Underhill

ISBN 10: 1119375355
ISBN 13: 9781119375357

10 Nov 2017
Robert Spector

ISBN 10: 0399592091
ISBN 13: 9780399592096

23 Sep 2019
Robert Iger

ISBN 10: 0008312834
ISBN 13: 9780008312831

06 Dec 2018
Robin Sharma

ISBN 10: 006124189X
ISBN 13: 9780061241895

31 Mar 2020
PhD Robert B Cialdini