Proceedings of the 1996 Multicultural Marketing Conference

Proceedings of the 1996 Multicultural Marketing Conference

Description

This volume includes the full proceedings from the 1996 Multicultural Marketing Conference presented by the Academy of Marketing Science (AMS) and Old Dominion University in Virginia Beach, Virginia. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, marketing strategy and consumer behavior.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Similar Books

ISBN 10: 3319386794
ISBN 13: 9783319386799

18 Nov 2016
Naresh K. Malhotra

ISBN 10: 3319386786
ISBN 13: 9783319386782

18 Nov 2016
Jay D. Lindquist

ISBN 10: 3319386778
ISBN 13: 9783319386775

18 Nov 2016
John C. Rogers III

ISBN 10: 3319387170
ISBN 13: 9783319387178

04 Nov 2016
Martin Klose

ISBN 10: 331938693X
ISBN 13: 9783319386935

18 Nov 2016
Robert L. King

ISBN 10: 3319420216
ISBN 13: 9783319420219

24 Oct 2016
Katarzyna A. Rejniak

ISBN 10: 3319418920
ISBN 13: 9783319418926

16 Aug 2016
Stephen Darwin

ISBN 10: 3319418351
ISBN 13: 9783319418353

25 Aug 2016
Chima Williams Iheme

ISBN 10: 3319452878
ISBN 13: 9783319452876

01 Jan 2017
Mohamed Seedat

ISBN 10: 1911498762
ISBN 13: 9781911498766

20 Nov 2018
Ian Mills

ISBN 10: 006124189X
ISBN 13: 9780061241895

31 Mar 2020
PhD Robert B Cialdini

ISBN 10: 0525543023
ISBN 13: 9780525543022

03 Sep 2020
Josh Kaufman